Twitter to 'X' the experience

 

Twitter now known as X, was created in 2006 by Jack Dorsey, Biz Stone, and Evan Williams at Odeo who where all part of a podcast company at the time. These individuals creating this app as a SMS-based communication platform, allowing people to share short status. In no time twitter become widely popular and following in 2022, the platform was bought and rename to ‘X’ buy tesla owner Elon Musk CEO of Tesla Motors.

My experience of twitter began in April 2014, this was 2 years after joining the social media / online world. To be honest my time using twitter was short live because at this point twitter wasn’t the main focus for me or my pears. The app was indeed easy to use, but the growth factor was challenging; gaining followers to like and repost my tweets was nearly impossible. It wasn’t on till the change in ownership and rebranding to ‘X’ in 2022 I found Twitter now ‘X’, being a platform that I frequent. Many outlets started using ‘X’ as their main platform to post information like news, sales and updates of every kind, making ‘X’ my go to for news and relevant game updates patch notes for various games I follow. This change to ‘X’ with its many features and simple to use feel made to my top 5 of used online platforms. 

The features that available:

The change from 2014 when I join the platform to now has change, but its still one of the easiest to follow app in today’s online world.

2014

Present day

There are many ways to use this platform, there are no right or wrong ways once sticking to the guidelines of course. As a user these are the best ways, I think you can use this platform.

•  Sharing and reacting to various memes to friends, family and follower.

• Keeping up to date with the latest news, trends and achieving real time news.

• Giving feedback on various brands sharing your thoughts, by creating or using existing hashtags.

Many social media platforms shares, a lot of the same features that ‘X’ offers, some even do It better. This doesn’t mean ‘X’ isn’t unique in some aspects though, this platform is different in a lot of ways. From real time news and trends via hashtags, global political influence, algorithm Transparency, content discovery and open and public conversations / Discourse, ‘X’ is a cut above the rest. 

A lot of the readers out there might like to know to the business aspect of using ‘X’, and how maybe as a business owner new or old can use this platform. Well, let’s look at the pros and con’s

 

Pros

• The ability to have real-time engagement, interaction and feedback from customers.

• ‘X’ with its many features allows a lot of opportunities for brands gain visibility and growth, in large diverse markets.

• ‘X’ allows advertising and business creation to be free, which in turn becomes a cost-effective marketing outlet. Saving money while marketing your business / creating an online present for free. 

Cons

• Advertising is free on ‘X’ but it has its limitations, short-form content. This is mainly because of the 280-character limit the platform allows.
   
• High competition for attention in this platform or all platform, competition is high now in the online business aspect.
   
• Feedback is good but sometimes is comes in form of trolling and negative interactions.

For business owners out there you all can use ‘X’ for business in many ways. From advertising to a diverse market, saving money by creating an account for the platform making an online shop. Which also allows you to have a direct interface to all feedback pertaining to your market and the market around. This is how you as a business owner can use this platform for your own business.

The Facebook Experience

In 2004, Mark Zuckerberg created an app for his college mates that would unknowingly change the world of social media. We call this app ‘Facebook’. I'm sure you must have some clue as to what it is or else you wouldn't be interested in this blog. However, just in case you are not fully aware, Facebook is a social media platform that was developed by Mark to allow users to connect with each other, share content and experience a variety of features like no other.  

Back in 2012, I was a 13-year-old boy that was more of an outside person than inside young man as compared to the kids today, but all of that changed. In the middle of 2012 when I was exposed to the online world, Facebook was the very first social media platform I had ever signed up for. Like every newbie I was lost and confused, but the excitement I had for this new experience kept me going. Fast forward to a couple of weeks I was very familiar with the platform and enjoyed my experience, from designing my home page, placing a slice of my developing personality to gaming, experiencing my first online addict of many to come. My use of Facebook was an enjoyable one; from sharing various posts of music, art, games, YouTube videos and sharing different Facebook surveys. These were the best ways to use the app when I was younger. Now, as I have grown older, the ways in which I use Facebook has changed. Facebook is no longer my main social media platform, but I still use it for learning, business, various news insights and from time to time, some of the available app features.

The features that available:

The app has change a lot from when I was a daily user to now a some what of a casual user. I would say the app is fairly straight forward and easy to navigate app even being a new user. 

2012

Present day

There are many ways to use this platform, the possibilities are endless. As a user these are the best ways I think you can use this platform.

• To communicate and socialize with family, friends and other users worldwide.
• Access local and world news. Stay updated on important facts, details, trends.
• Share memories and make interactive posts. In addition, interact with other users posts so you can learn new life hacks and tricks and entertainment.
• Find travel sites and businesses near you.
• Utilize the app's monetization settings with posts to earn funds, i.e. use the app as a financial source.

Facebook today has transcend normal social media, making it very different to the various platforms out there. This app caters to everyone through the many feature's like News Feed, Groups, Events, Marketplace, and more. Ensuring a diverse experience for all who signs up and that's not all, over the years many integration has occurred, between Facebook and some of the most popular online platforms allowing unique experiences.

The platforms the Facebook has integrate with:

Instagram

WhatsApp

Eventbrite

Shopify

Zoom

Spotify

Hootsuite

Some of you readers out there already know some these things, and maybe wondering "how can I use Facebook in a business aspect". Well to answer that we need to look at the pros and cons of using Facebook for business.

Pros

• Large and diverse market
• Specific market groups
• Live customer engagement
• Access to free online shop creation
• Analytics tools that can track business performance

Cons

• Public access to negative feedback 
• Various competitors in simpler markets
• Time manage between online and in real operating hours
• Over saturation

For business owners out there you all can use Facebook for business in many ways. From advertising to various people and markets, to creating a online shop for your business. You have a place to chat and understand you consumers needs and wants. This is how you as a business owner can use this platform for your own business operations.