Twitter to 'X' the experience

 

Twitter now known as X, was created in 2006 by Jack Dorsey, Biz Stone, and Evan Williams at Odeo who where all part of a podcast company at the time. These individuals creating this app as a SMS-based communication platform, allowing people to share short status. In no time twitter become widely popular and following in 2022, the platform was bought and rename to ‘X’ buy tesla owner Elon Musk CEO of Tesla Motors.

My experience of twitter began in April 2014, this was 2 years after joining the social media / online world. To be honest my time using twitter was short live because at this point twitter wasn’t the main focus for me or my pears. The app was indeed easy to use, but the growth factor was challenging; gaining followers to like and repost my tweets was nearly impossible. It wasn’t on till the change in ownership and rebranding to ‘X’ in 2022 I found Twitter now ‘X’, being a platform that I frequent. Many outlets started using ‘X’ as their main platform to post information like news, sales and updates of every kind, making ‘X’ my go to for news and relevant game updates patch notes for various games I follow. This change to ‘X’ with its many features and simple to use feel made to my top 5 of used online platforms. 

The features that available:

The change from 2014 when I join the platform to now has change, but its still one of the easiest to follow app in today’s online world.

2014

Present day

There are many ways to use this platform, there are no right or wrong ways once sticking to the guidelines of course. As a user these are the best ways, I think you can use this platform.

•  Sharing and reacting to various memes to friends, family and follower.

• Keeping up to date with the latest news, trends and achieving real time news.

• Giving feedback on various brands sharing your thoughts, by creating or using existing hashtags.

Many social media platforms shares, a lot of the same features that ‘X’ offers, some even do It better. This doesn’t mean ‘X’ isn’t unique in some aspects though, this platform is different in a lot of ways. From real time news and trends via hashtags, global political influence, algorithm Transparency, content discovery and open and public conversations / Discourse, ‘X’ is a cut above the rest. 

A lot of the readers out there might like to know to the business aspect of using ‘X’, and how maybe as a business owner new or old can use this platform. Well, let’s look at the pros and con’s

 

Pros

• The ability to have real-time engagement, interaction and feedback from customers.

• ‘X’ with its many features allows a lot of opportunities for brands gain visibility and growth, in large diverse markets.

• ‘X’ allows advertising and business creation to be free, which in turn becomes a cost-effective marketing outlet. Saving money while marketing your business / creating an online present for free. 

Cons

• Advertising is free on ‘X’ but it has its limitations, short-form content. This is mainly because of the 280-character limit the platform allows.
   
• High competition for attention in this platform or all platform, competition is high now in the online business aspect.
   
• Feedback is good but sometimes is comes in form of trolling and negative interactions.

For business owners out there you all can use ‘X’ for business in many ways. From advertising to a diverse market, saving money by creating an account for the platform making an online shop. Which also allows you to have a direct interface to all feedback pertaining to your market and the market around. This is how you as a business owner can use this platform for your own business.