In 2004, Mark Zuckerberg created an app for his college mates that would unknowingly change the world of social media. We call this app ‘Facebook’. I'm sure you must have some clue as to what it is or else you wouldn't be interested in this blog. However, just in case you are not fully aware, Facebook is a social media platform that was developed by Mark to allow users to connect with each other, share content and experience a variety of features like no other.
Back in 2012, I was a 13-year-old boy that was more of an outside person than inside young man as compared to the kids today, but all of that changed. In the middle of 2012 when I was exposed to the online world, Facebook was the very first social media platform I had ever signed up for. Like every newbie I was lost and confused, but the excitement I had for this new experience kept me going. Fast forward to a couple of weeks I was very familiar with the platform and enjoyed my experience, from designing my home page, placing a slice of my developing personality to gaming, experiencing my first online addict of many to come. My use of Facebook was an enjoyable one; from sharing various posts of music, art, games, YouTube videos and sharing different Facebook surveys. These were the best ways to use the app when I was younger. Now, as I have grown older, the ways in which I use Facebook has changed. Facebook is no longer my main social media platform, but I still use it for learning, business, various news insights and from time to time, some of the available app features.
The features that available:
The app has change a lot from when I was a daily user to now a some what of a casual user. I would say the app is fairly straight forward and easy to navigate app even being a new user.
2012
Present day
There are many ways to use this platform, the possibilities are endless. As a user these are the best ways I think you can use this platform.
- To communicate and socialize with family, friends and other users worldwide.
- Access local and world news. Stay updated on important facts, details, trends.
- Share memories and make interactive posts. In addition, interact with other users posts so you can learn new life hacks and tricks and entertainment.
- Find travel sites and businesses near you.
- Utilize the app's monetization settings with posts to earn funds, i.e. use the app as a financial source.
Facebook today has transcend normal social media, making it very different to the various platforms out there. This app caters to everyone through the many feature's like News Feed, Groups, Events, Marketplace, and more. Ensuring a diverse experience for all who signs up and that's not all, over the years many integration has occurred, between Facebook and some of the most popular online platforms allowing unique experiences.
The platforms the Facebook has integrate with:
Instagram
WhatsApp
Eventbrite
Shopify
Zoom
Spotify
Hootsuite
Some of you readers out there already know some these things, and maybe wondering "how can I use Facebook in a business aspect". Well to answer that we need to look at the pros and cons of using Facebook for business.
Pros
- Large and diverse market
- Specific market groups
- Live customer engagement
- Access to free online shop creation
- Analytics tools that can track business performance
Cons
- Public access to negative feedback
- Various competitors in simpler markets
- Time manage between online and in real operating hours
- Over saturation
For business owners out there you all can use Facebook for business in many ways. From advertising to various people and markets, to creating a online shop for your business. You have a place to chat and understand you consumers needs and wants. This is how you as a business owner can use this platform for your own business operations.
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